Resume
Experience
American Addiction Centers, San Diego, CA - Senior Editor Lead
August 2022 - Present
American Addiction Centers, San Diego, CA - Senior Editor
September 2021 - Present
Manage the development, maintenance, and enhancement of content from ideation to publication across multiple websites
Ensure content is factually accurate and appropriately sourced, fact-checking against supplied source material and verifying reference citations
Edit and format all content according to house style guide, employing best practices for web content and adhering to each site’s specific voice and style to promote brand consistency
Research industry topics, SEO trends, and competitor portfolios to determine content opportunities and help guide future site enhancements
Closely collaborate with design, SEO, and development team members to produce comprehensive project plans that align with company vision
NP Digital, San Diego, CA - Content Production Manager
January 2021 - September 2021
Promoted to managing role
Managed a team of 4 in-house writers and 30 contract writers, designers, and video creators
Assisted in the creation and implementation of various department initiatives
NP Digital, San Diego, CA - Content Production Lead
March 2019 - December 2020
Lead content strategy, production, and distribution for 7 enterprise accounts
Edit blogs and larger content pieces for grammar, voice, style, tone, and SEO best practices
Lead competitor and industry research for clients
Collaborate with and manage a team of writers and designers
Analyze content performance and adjust content strategy as needed
Hive Media, Carlsbad, CA - Content Editor
July 2017 - March 2019
Collaborated with the production team to create unique, shareable stories across channels with over 800 million monthly pageviews
Edited a high volume of articles weekly for grammar, voice, style, and tone.
Managed the content publishing schedule to ensure a steady flow of quality content across all channels
Managed a group of in-house, remote, and freelance writers
Symphony Agency, St. Petersburg, FL - Content Writer
July 2014 - July 2017
Created and implemented content campaigns resulting in more than 1,500% growth in year-over-year traffic
Wrote clear, concise, strategic copy for a variety of clients and mediums, including ads, blogs, email, landing pages, print, and social media
Developed and maintained a clear and consistent brand voice
Lead social media strategy for clients and adjusted strategy as needed
Grew audience following and coordinated giveaways on various social media channels
Edible Tampa Bay, Tampa, FL - Editorial Assistant, Writer
January 2014 - March 2016
Wrote the Amuse Bouche and What's In Season columns
Pitched stories, conducted interviews with chefs, farmers, restaurant owners, and members of the community
Updated and edited the Farmers Market Guide
Coordinated with team members to secure background information, interviews, and images for features
SKILLS
Content strategy, content production (assigning, writing, editing), search engine optimization (SEO), content distribution, social media, WordPress, Google Analytics, Adobe Creative Suite
ACCOLADES
ACES Certificate in Editing from the Poynter Institute
HubSpot Inbound, Content, & Email Marketing Certified
Google Analytics Certified
Winner of the Karen L. Pelz Award for Writing Excellence
EDUCATION
University of South Florida, St. Petersburg, FL - BA in Mass Communications with a concentration in Journalism & Media Studies
Columbia College Chicago, Chicago, IL - Summer Institute Program - Digital & Film Photography